ACG specializes in brand strategy, messaging, content strategy, editorial development, and copywriting.

We create a distinct, human voice for your brand and develop content and messaging strategies to expand your sphere of influence and cultural relevance.

We work with fin-techs, digital products, and other purpose-driven products and services.

Core capabilities


  • Brand and campaign messaging
  • Content strategy: Establish pillars, content categories, and email campaigns.
  • Owned media strategy and execution: Brand editorial, social media, and video content.
  • Earned media strategy and messaging
  • Copy direction and copywriting


  • Voice, pillars, POV, and values.
  • Core and campaign messaging; brand storytelling across all channels and facets.
  • Strategy and positioning
  • Initial and ongoing competitive analyses
  • Copy direction and copywriting
About the founder

Phoebe Assenza is a writer with over 15 years experience building brands, content strategy, and crafting unique messages for every facet of marketing. She’s led copy at Weight Watchers across all lines of business, was the founding Director of Content and Communications at Ellevest, and currently works with companies like J.P. Morgan Chase, Nova Credit, and Pairity AI to help shape their brand narrative, voice, editorial and email marketing efforts.